This privacy policy covers thethingsindustries.com only (marketing and lead capture). The Things Stack and The Things Network have their own policies.

1. Who we are

This privacy policy explains how The Things Industries B.V. (“TTI”, “we”, “us”) handles personal data when you visit thethingsindustries.com (the “Website”) or contact us through it. We are the controller of that data under the EU General Data Protection Regulation (GDPR).

  • Company: The Things Industries B.V.

  • Address: Singel 542, 1017 AZ Amsterdam, the Netherlands

  • Chamber of Commerce (KvK): 64725189

  • Privacy contact: privacy@thethingsnetwork.org

2. What data we collect

We only collect what you give us through forms, plus basic usage data about how the Website is used.


Category

Examples

How we get it

Contact and sales enquiries

Name, email address, company, your message

Contact and sales forms

Chat conversations

Name, email address, chat content

Live chat (Intercom)

Usage and device data

IP address, browser and device type, pages visited, referring site, time of visit

Google Analytics (via Google Tag Manager), Framer and server logs

We do not ask for sensitive data (such as health or political views). Please don’t include it in form messages.

3. Why we use it and our legal basis

Each use rests on one GDPR legal basis (Article 6).


Purpose

Legal basis

Replying to your enquiry, preparing a quote or demo

Steps before a contract at your request (6(1)(b)) or legitimate interest in answering business enquiries (6(1)(f))

Following up with you as a business lead

Legitimate interest in B2B sales (6(1)(f)); you can object at any time

Answering chat messages

Legitimate interest in helping visitors (6(1)(f))

Running, securing and improving the Website

Legitimate interest (6(1)(f))

Analytics and chat cookies

Consent (6(1)(a)), given through the cookie banner

Meeting legal obligations, such as record keeping

Legal obligation (6(1)(c))

We do not use your data for automated decisions with legal or similarly significant effects.

4. Cookies and similar technologies

We only place non-essential cookies after you accept them in the cookie banner. You can change your choice at any time in the cookie settings.


Type

What it does

Consent needed

Strictly necessary

Keeps the Website working and secure, remembers your cookie choice

No

Analytics

Measures visits and page use with Google Analytics, loaded through Google Tag Manager

Yes

Functional

Enables live chat with Intercom

Yes

5. Who we share it with

We do not sell your data. We share it only with service providers who process it for us under a data processing agreement, and only where needed for the purposes above.


Provider

Role

Framer

Website hosting and forms

Our CRM provider

Storing and following up enquiries sent through our forms

Google (Analytics, Tag Manager)

Website analytics, with your consent

Intercom

Live chat, with your consent

Infrastructure providers, e.g. AWS

Hosting and running our systems

We may also share data with our professional advisers, when required by law, or as part of a merger or acquisition (we will tell you first).

International transfers. Some providers are based outside the European Economic Area. Where they are, we rely on the EU–US Data Privacy Framework, an adequacy decision or the European Commission’s Standard Contractual Clauses.

6. How long we keep it

We keep personal data only as long as we need it for the purpose it was collected for, then delete or anonymise it. Data we must keep by law, such as invoicing records, is kept for 7 years under Dutch tax law.

7. Your rights

You can ask us to:

  • give you a copy of your personal data (access)

  • correct inaccurate data (rectification)

  • delete your data (erasure)

  • restrict or stop certain processing, including objecting to direct marketing (restriction and objection)

  • send your data to you or another organisation in a common format (portability)

  • withdraw consent at any time, without affecting earlier processing

Email privacy@thethingsnetwork.org. We reply within one month and may ask you to confirm your identity.

If you are unhappy with how we handle your data, you can complain to the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or the authority in your own EU country.

8. Security, children and other services

Security. We use appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS) and access controls with our providers.

Children. The Website is aimed at businesses and is not intended for children under 16. We do not knowingly collect their data.

Other websites. The Website links to sites we do not control, such as LinkedIn and GitHub. Their own privacy policies apply.

Our products. This policy covers the Website only. Using The Things Stack (including The Things Stack Cloud and the TTI account portal) is covered by our End User License Agreement and, where applicable, a data processing agreement. The Things Network has its own privacy policy.

9. Changes and contact

We may update this policy when our Website or tools change. The date at the top shows the latest version; we will announce significant changes on the Website.

Questions? Email privacy@thethingsnetwork.org or write to The Things Industries B.V., Singel 542, 1017 AZ Amsterdam, the Netherlands.